What do love and life insurance have in common? More than you might realize. The motivation behind purchasing life insurance is love: We buy it because we love people and want to protect them financially. Think of it as the ultimate act of enduring love. How so? Read on.

The Things We Do for Love

We go to great lengths for our loved ones. We work hard to provide them with a life filled with happiness, comfort and opportunity. In fact, there’s almost nothing we wouldn’t do for our loved ones. We re-arrange our schedules to never miss our kids’ sporting events. We put in extra time at work to save up for that special family vacation. We rush out of the office to make sure we’re home in time for dinner with our loved ones.

But what if you died tomorrow and were no longer around to provide for your family? Without your income and all the other things you do for your loved ones, would they be able to maintain their current lifestyle and keep future plans on track?

That’s where life insurance comes in. It can’t put your family’s life back to how it was, but it can keep your loved ones in the world they’ve always known. So if you think you need life insurance (or more than you currently have), now is the time to do something about it.

A Different Way of Expressing Your Love

Preparing a romantic dinner. Planning a surprise weekend getaway. These expressions of love are sure to be appreciated. But why not consider giving your loved one a more enduring gift of love: life insurance. What can say “I love you” better than a promise to provide for the ones you love, even after you’re gone.

How Much Life Insurance Do You Need to Protect Your Loved Ones?

The LIFE Foundation is the leading source on the Internet for unbiased information about life insurance. Here are some helpful links to help you determine if you need coverage and, if so, how much and what kind you might need.