What’s in a name? Set for Life Insurance

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What’s in a name? Set for Life Insurance

We are approaching the 3 year anniversary of when we rebranded KF Financial, Inc. into Set for Life Insurance. This was a long process and the purpose was to have a name that represented who we are and what we are all about. We came up with the name “Set for Life Insurance” and trademarked the name, phrase and all variations of it.

To us, we wanted to create a name that clearly stated we offered insurance. Oftentimes, financial companies sell insurance, or insurance professionals refer to them as financial planners. We wanted to clearly state that our focus was insurance.

Furthermore, we wanted to create a sense that by working with us and our years of service and expertise, there is a sense of comfort, satisfaction and peace of mind. Thus, we came up with the phrase “set for life insurance.” When our clients have insured themselves and their families with our products and services, they are “set.”

We considered several variations of Set for Life Insurance. In the end, we trademarked the phrase to include all variations. These include:

  • Set for Life Insurance
  • Set 4 Life Insurance
  • Set for Life
  • Set 4 Life
  • Set-for-life-insurance
  • Set-4-life-insurance
  • Setforlife-insurance
  • Set4life-insurance

After we came up with the new name, we also came up with the trademarked statement “Life Changes. Get Set.” This implies that in life, things can change. By carrying the proper insurance, you life will still be set. In the event you become too sick or injured to work or die prematurely, your loved ones will still be set financially. You have taken responsibility and now have that peace of mind.

Set for Life Insurance has become nationally recognized as a leading brokerage helping clients in all 50 states with their life insurance, long term care insurance, disability insurance needs. We have always put our clients’ needs first and foremost and this is apparent as the majority of our clients come from the praise and referrals of our existing clients.

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